Consumers are willing more than ever to pay premium prices for organic, healthy food products without pesticides or synthetic fertilizers and most of the time their eyes are turning towards fresh products for this choice. The consumers are getting more sophisticated and knowledgeable and they understand that frozen products are as good as fresh but still there is a long way to go.
The frozen food industry is growing and it is anticipated to reach 363.90 billion in market share by 2024, but consumers still usually prefer fresh produce even though the frozen ones come with a number of advantages such as: more extended shelf life, more nutrients – frozen products are frozen at their pick when they have the most minerals and vitamins which are locked in by the freezing process and preserved for a longer period of time, easier to divide into portions and stock for future use.
Understanding food waste
It seems like a paradox where the frozen industry is expanding but the fresh produce are still the favorites. The problem seem to be first and foremost the true lack of awareness towards food waste and bad eating habits.
A quarter of all the food intended for consumption is lost in the distribution chain and European countries account for almost half of it. A lot of this waste can be avoided if we would only improve our buying, storing and cooking habits.
Studies show that consumers create the least waste from using frozen fruits, berries and vegetables with the alternative of cans or jars. Faced with so much food waste, it would simply be wiser to choose more frozen food.
Organic and frozen
The main way to ensure long lasting, convenient organic products is by freezing, because the freezing process doesn’t require any additives in order to preserve the food. Frozen food products are just that, naturally preserved products with no synthetic modifiers because frozen food maintains its nutrients and natural flavor.
The change in consumer’s preferences, the growing population and the rapid urbanization are all factors which require more food resources and thus a bigger challenge in the fight against food waste and food scarcity, but the growth of the frozen food industry might be just what we need to turn the balance towards a positive scale.
Understanding the growing trend for convenient fast meals, manufacturers have refined the storage, preparation and reheating techniques to create healthy, flavorful, quality meals and now traditional or ethnic food varieties that require a long preparation time are driving the frozen foods market. This is why the frozen ready-meals category is also projected to grow tremendously by 2024.